Scope of the processing of personal data
Google will use this information on our behalf to evaluate the use of our website by users, to compile reports on activities within this website and to provide us with other services associated with the use of this website and the Internet. Pseudonymous user profiles can be created from the processed data.
We use Google Analytics only with activated IP anonymisation. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. The IP address transmitted by the user’s browser is not merged with other Google data.
Further information on the use of data for advertising purposes by Google, setting and objection possibilities can be found on the websites of Google: https://www.google.com/intl/de/policies/privacy/partners/
(“Google’s use of data when you use the websites or apps of our partners”), http://www.google.com/policies/technologies/ads (“Use of data for advertising purposes”), http://www.google.de/settings/ads (“Manage information Google uses to display advertisements to you”) and http://www.google.com/ads/preferences/ (“Determine what advertising Google displays to you”)
The software places a cookie on the user’s computer (for cookies, see above). If individual pages of our website are accessed, the following data is stored:
- Two bytes of the IP address of the calling system of the user
- The website accessed
- The website from which the user accessed the called website (referrer)
- The subpages called from the called web page
- The time spent on the website
- Frequency of a call of a site
The software runs exclusively on the servers of our website. A storage of the personal data of the users takes place only there. The data will not be passed on to third parties.
The software is configured so that the IP addresses are not stored completely, but 2 bytes of the IP address are masked (e.g.: 192.168.xxx.xxx). In this way, it is no longer possible to assign the shortened IP address to the calling computer.
Legal basis for the processing of personal data
The legal basis for the processing of users’ personal data is Art. 6 Para. 1 lit. f GDPR.
Purpose of data processing
The processing of users’ personal data enables us to analyse the surfing behaviour of our users. By evaluating the data collected, we are able to compile information about the use of the individual components of our website. This helps us to constantly improve our website and its user-friendliness. In these purposes our legitimate interest also lies in the processing of data in accordance with Art. 6 Para. 1 lit. f GDPR. By anonymizing the IP address, the interest of users in the protection of their personal data is sufficiently taken into account.
Duration of storage
The data is deleted as soon as it is no longer needed for our recording purposes.
In our case this is the case after 6 months.
Possibility of objection and removal
On our website, we offer our users the option of opting out of the analysis process. To do this, you must follow the appropriate link. In this way, another cookie is placed on your system, which signals to our system that the user’s data is not to be stored. If the user deletes the corresponding cookie from his own system in the meantime, he must set the opt-out cookie again.
You can find more information on the privacy settings under the following link: