Robust companies, precious metals, Bitcoin, and Swiss francs. A forward-looking wealth strategy, developed with Marc Friedrich and professionally managed in Liechtenstein.
100.000
Minimum Investment, in Euros or Swiss Francs
Four
Developed and implemented in 2025 in collaboration with Marc Friedrich.
0 – 2 Days
Until assets are available after a liquidation order
Vaduz
Managed in Liechtenstein, held at Liechtensteinische Landesbank
Economic developments cannot be reliably predicted. Inflation, geopolitical tensions, currency fluctuations, and changes in capital markets constantly present investors with new challenges. The Shielding Strategy therefore pursues a different approach: Instead of betting on a specific future, it combines asset classes that can unfold their strengths under different economic conditions.
The focus is on selected companies with robust business models – for example, from agriculture, energy supply, or the consumer goods sector. These are supplemented by physical gold, a silver ETF, a targeted Bitcoin position, and a liquidity reserve in Swiss francs. Each of these components fulfills its own function within the strategy.
The concept was developed together with bestselling author and financial expert Marc Friedrich. His perspective on economic and geopolitical risks combines with Estably's professional wealth management.
All investments are held in a personal custody account at Liechtensteinische Landesbank. This means you remain directly invested, or through the respective securities, maintain an overview of your positions, and can liquidate your portfolio on request at short notice.
The Shielding Strategy focuses not only on preserving assets but also on their long-term value development. The emphasis is on selected companies with robust business models, whose products and services are in demand even in economically challenging times. These are complemented by gold, silver, and Bitcoin, as well as a liquidity reserve in Swiss francs.
As of October 2026. The weighting is continuously reviewed and subject to change.
75 %
Companies
Individual stocks from sectors that are needed even in difficult phases: agriculture in South America, mining and raw material stocks, energy providers outside geopolitical hotspots, established consumer brands.
10 %
Liquidity
Swiss francs and other foreign currencies. The portion that doesn't need to be sold first when speed is essential.
11 %
Precious Metals
Physical gold, stored in Liechtenstein, plus a silver ETF. Held directly, not via a certificate.
4 %
Bitcoin
Via a physically backed ETP in your own securities account – without a wallet and without private keys.
Marc Friedrich is a financial analyst and author who has been involved in wealth preservation since 2006. He gives lectures, writes books, and runs a channel through which he reaches a large audience; his assessments regularly appear in FAZ, Handelsblatt, Focus, and NZZ.
Marc Friedrich developed the Shielding Strategy together with Estably. The team at Friedrich Strategie GmbH contributes its analyses and assessments to the investment process. Estably makes and is responsible for the investment decisions.
Who decides. Estably Vermögensverwaltung AG makes and is responsible for the investment decisions. Your contractual partner is Estably, not Friedrich Strategie GmbH. Estably is licensed in Liechtenstein and by BaFin and is supervised by the FMA; Estably is your contact for your custody account.
Securing wealth does not mean betting on the worst. It means not being dependent on everything going well.
Your account and custody account are held in your name at Liechtensteinische Landesbank. The traditional bank was founded in 1861 and looks back on over 90 consecutive fiscal years without loss.
Upon your request, the entire portfolio can be sold and converted into Swiss francs. As a rule, the capital will be available in your reference account within two to three banking days.
At Estably, you have personal contacts who are familiar with your investment strategy and will assist you with any questions. You can reach us Monday through Friday via a direct phone number.
You can invest additional capital or withdraw money at any time, as long as the minimum investment is maintained. Should your portfolio value fall below this limit due to price fluctuations, no additional payments are required.
The Shielding Strategy follows a uniform investment concept that we implement equally for all clients. Individual adjustments to single positions are not provided for. For wealth management tailored to your personal wishes, Estably Premium
is available from €1 million.
There is no minimum term and no notice period. Liquidating the custody account costs CHF 100.
The management fee is based on the invested amount. We do not receive any commissions or rebates from product providers.
Management fee p.a.
In addition
0.30% custody fees. This covers account and custody account management, transaction costs, cross-border fees, storage and insurance of gold, and the annual tax report for private clients.
External third-party fees – stamp duties, broker fees, subscription rights fees – are not included.
Performance-based
5 %
on profits, but only when your portfolio reaches a new high. According to the high-water mark principle, it is only incurred again when this high is surpassed – not just when the portfolio has recovered from a decline. For Modern Value and Best of Funds, it is 10%.
Every investment carries risks – even a strategy focused on resilience and asset protection. Therefore, we disclose what risks exist, what the limits of the Shielding Strategy are, and what investors can realistically expect.
The focus is on stocks. Approximately three-quarters of the portfolio is invested in companies. Even carefully selected, robust business models are not protected from price losses. In weak market phases, the Shielding Strategy can therefore also lose significant value.
Deliberate Selection Instead of Broad Diversification. The strategy focuses on selected companies and industries that we consider particularly resilient. This focus offers opportunities but also increases dependence on the development of individual positions and sectors.
Bitcoin – High Potential, High Volatility. Bitcoin is deliberately represented with only a small proportion in the portfolio. The investment is subject to significant price fluctuations and additional product-specific risks. A complete loss of the capital invested is also possible.
Asset Protection is Not Insurance. The Shielding Strategy aims to position assets resiliently for the long term and to preserve purchasing power. However, it cannot exclude losses or reliably predict the onset of economic crises.
International Investments Bring Additional Factors. Exchange rate fluctuations can affect performance both positively and negatively. The tax treatment of individual asset classes depends on the country of residence and the personal circumstances of the investor.
Shielding Strategy
Freedom Strategy
Investment
Shielding Strategy
Individual stocks, physical gold, silver ETF, Bitcoin ETP, and Swiss francs
Freedom Strategy
Same assets
Legal framework
Shielding Strategy
Securities account in your name
Freedom Strategy
Unit-linked life insurance with Liechtenstein Life
Custody Bank
Shielding Strategy
Liechtensteinische Landesbank
Freedom Strategy
St. Galler Kantonalbank
Ongoing Costs
Shielding Strategy
0.99% management fees plus 0.30% custody fees
Freedom Strategy
0.99% management fees plus 0.50% for the custodian bank and insurance wrapper
Tax on rebalancing
Shielding Strategy
Capital gains tax on every realized profit
Freedom Strategy
Not applicable during the term
Suits you if
Shielding Strategy
You want to have your assets managed flexibly in your own custody account in Liechtenstein.
Freedom Strategy
You want to invest for the long term, take advantage of tax benefits, and have your assets held in Switzerland.
The Shielding Strategy and the Freedom Strategy follow the same investment approach, but differ in their legal and tax structure. Together, we will examine which variant makes more sense for your situation. A later switch from the Shielding Strategy to the Freedom Strategy is generally possible.
Is this a fund?
No. You receive a custody account in your name at Liechtensteinische Landesbank and directly own the stocks, gold, and other positions – without a fund vehicle and without a collective structure.
Can I influence the composition?
No, the Shielding Strategy is the same for all clients. We consider individual specifications starting with Estably Premium, i.e., from €1 million.
How quickly can I access my money?
Once your liquidation order is received, the portfolio will be sold; most securities are immediately liquid, and the entire proceeds should be available in your reference account within two banking days at the latest.
How long does it take to open a custody account?
You can apply for the account opening completely digitally in about 30 minutes. The subsequent processing usually takes about three weeks. In case of high demand, the opening can be extended to four to six weeks.
Can I register and deposit funds later?
Yes, you can apply for the account opening now and transfer your capital at a later date. Fees are only incurred once your money has been invested.
What happens if my custody account falls below 100,000?
If your portfolio value falls below the minimum investment of €100,000 due to market fluctuations, you do not have to deposit additional capital. The minimum investment only applies to account opening and withdrawals.
We would be happy to discuss your personal investment goals and clarify together whether the Shielding Strategy suits you. Alternatively, you can open your account directly online.
